This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://dermtheory.com/ (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number(. We refer to this information as “Order Information.”
You may choose to provide additional information to us in a number of ways, such as when you participate in an offer or promotion, when you make a purchase on our site or in our stores or via our social media pages. This includes:
- Product preferences and feedback
- Location information
- Your physical characteristics, skincare concerns and preferences
- Information in relation to product complaints (includes reaction to skin, your ethnic origin and allergies)
- Content you provide (such as photographs, videos, reviews, articles, survey responses and comments)
- Device information provided to us through the type of device you use when you visit our website and social media pages which may also include your unique device identifier, IP address, type of device or mobile operating system
- Information provided to us through social media networks when you visit our social media pages (such as your name, profile picture, likes, location, friend list and other information made publicly available by you on the social media network)
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud;
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Create and manage your online account, including access to your online and in-store purchase history;
- Assist with product selection;
- Respond to your inquiries;
- Tailor ads displayed to you on our site and elsewhere to your interests and history with us;
- Communicate with you about, and administer your participation in, special events, contests, sweepstakes, surveys and other offers;
- Operate and communicate with you about our social networking applications;
- Operate, evaluate and improve our business (including developing new products and services improving our current products and services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing and other internal functions);
To improve and optimize our Site and/or our marketing efforts.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
MINORS
Our websites are not directed to children under the age of sixteen and we do not knowingly collect information from children under the age of sixteen on our websites. If we become aware that we have inadvertently received information from a visitor under the age of sixteen on a website, we will delete the information from our records.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@dermtheory.com, fill our our contact us form, oror by mail using the details provided below:
Dermtheory, 155 Commerce Valley Drive East, Markham, ON, L3T 7X6, Canada